Effective Date: January 1, 2020
Ford is committed to be a trusted steward of the personal information you share with us. We collect and use this data to help fulfill and build on Henry Ford’s vision of providing affordable, safe transportation to everyone. Today, we rely on data to incorporate state-of-the-art technology into our products and services to improve quality, minimize environmental impact, and make them safer and more enjoyable to drive, own, and use.
Additional privacy details may be provided in your vehicle owner’s manual. Owner’s manuals are available at the following links:
Additionally, Ford internally maintains privacy policies that pertain to employees, contractors, agency personnel, and retirees, and applicants when they are obtaining services related to employment (employees), or services related to a former, current, or potential engagement with Ford.
TABLE OF CONTENTS
CATEGORIES AND SOURCES OF PERSONAL INFORMATION
The personal information we collect depends on how you interact with us, the products you use, and the choices you make. We collect personal information about you from different sources and in various ways:
Information You Provide to Us. You may choose to share information with us when you create or modify an account, request services, contact the Customer Relationship Center, or otherwise communicate with us. For example, we collect the following:
When you are asked to provide personal information, you may decline (such as not entering a credit card to use MyWallet services in the FordPass application). But if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly.
Information From Your Vehicle. Ford and Lincoln vehicles have systems that record data about how the vehicle is performing, how it is driven, where it is located, and the environment in which it is driven. Some vehicles have connectivity features that that send connected vehicle information to Ford to enable connected services.
If your vehicle does not have connectivity features (or does not have them enabled), data are stored in the vehicle and not accessible to Ford or others without physical access to the vehicle. We may receive the following information from your vehicle at service visits,
If you have a connected vehicle or use connected vehicle services, we may receive Vehicle Data and additional categories of Connected Vehicle Information including Vehicle Location, Driving Data, Media Analytics, and Vehicle Analytics with Media Analytics. See the Connected Vehicle Privacy section, and your owner’s manual, for additional information.
Information From Your Devices. When you use our websites and online services, we automatically collect some information from your devices (such as mobile phone, tablet, smartwatch, or computer). For example:
You may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly
Information We Generate About You. We infer new information from the data we collect, such as:
Other Sources of Information About You. In addition to information we collect from you, your vehicle, and your devices and the information we generate or infer, we also obtain information from others when you direct them to share information with us and in the following cases:
We may combine personal information you provide to us, information from your vehicle, information from your devices, information about you we receive from others, and information we generate about you.
We also collect information in a form that cannot reasonably be linked back to you.
COOKIES AND SIMILAR TECHNOLOGIES
Cookies on our websites are used to store your preferences and settings, enable you to sign-in, provide interest-based advertising, combat fraud, analyze how our products perform, and fulfill other legitimate purposes.
Our websites may also contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them, and in our ads appearing on other sites to measure the performance of those ads.
Our websites often include web beacons and cookies from third-party service providers. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics or advertising. In other cases, it is because our web pages contain third-party content (such as embedded videos, maps, plug-ins, or ads) that contain web beacons used to determine the effectiveness and track your interaction with that content. When your browser connects to a third party’s web server to retrieve content and/or web beacons, that third party is able to set or read its own cookies on your device and may collect information about your online activities over time and across different websites or online services that also contain that third party’s content or web beacons.
For example, many of our websites use Mouseflow, a third-party analytics tool, to track page content and click/touch, movement, scroll, and keystroke activity. You can find more information on Mouseflow’s privacy practices at https://mouseflow.com/privacy/ or opt-out at https://mouseflow.com/opt-out/. We also use Google Analytics and other Google services to support the operation of our websites. To learn about how Google uses and shares data it collects through these services, we encourage you to visit https://www.google.com/privacy.html and https://www.google.com/policies/privacy/partners/.
Pages of our website that collect information that may be used by such advertising partners for interest-based advertising purposes are identified by a link to AdChoices in the footer of the page. To see a list of third-party advertising and analytics providers that set cookies from our websites, along with links to manage your preferences, click on the AdChoices link.
Industry-wide opt-outs. Many of these companies are also members of associations, which provide a simple way to opt out of analytics and ad targeting, which you can access at:
Mobile advertising ID controls. Apple and Android mobile devices each generate an advertising identifier that can be accessed by apps and used by advertisers in much the same way that cookies are used on websites. Each operating system provides options to limit tracking and/or reset the advertising ID.
Browser cookie controls. Web browsers vary on whether they are set to accept various types of cookies by default. You can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
Do Not Track. Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.
Email web beacons. You can disable web beacons in email messages by changing the settings on your email client to prevent the automatic downloading of images.
Adobe Experience Cloud Device Co-op controls. Ford participates in the Adobe Experience Cloud Device Co-op. This Co-op allows Adobe to better understand how websites and apps are used by linking various devices that appear to be used by the same person. In turn, it helps companies who are members of the Co-op, including Ford, create websites, apps and ads customized for you, across all your devices. You can learn more about the Co-op, how it works, and how to opt-out at https://cross-device-privacy.adobe.com.
OUR USE OF PERSONAL INFORMATION
We use the personal information we collect for purposes described in this Policy or otherwise disclosed to you. For example, we have used personal information for the following purposes over the past 12 months:
Purposes of Use
Categories of Personal Information
Product and Service Delivery.
To provide and deliver our products and services, including operating, securing, and troubleshooting; providing support for vehicle service, warranty, and recall; providing customer service and technical support; and providing credit and financing services.
Contact Information, Demographics, Payment Data You Provide, Preferences, Audio/Visual, Identification Numbers You Provide, Security, Content of Communications, Vehicle Data, Vehicle Location, Driving Data, Vehicle Service History, Device Details and Network Information, Digital Activity, Device and Mobile Location, Inferred Preferences, Identification Numbers We Generate, Payment Data We Generate
To improve existing products and services.
Contact Information, Demographics, Preferences, Audio/Visual, Content of Communications, Vehicle Data, Vehicle Location, Driving Data, Vehicle Service History, Media Analytics